Have you heard it is important to have a LinkedIn profile but, you’re not sure how to use it to get a job?

It’s no secret that LinkedIn is the top professional social networking site with somewhere around 500 million users in the U.S. alone and reaching 200 countries and territories around the world. According to a recent Jobvite Recruiter Nation Survey, 87 percent of recruiters use LinkedIn as part of their candidate search.

If you’re only updating your profile now and then, you’re not fully utilizing all LinkedIn can do for you, which includes taking hours off of your job search and building strong credibility. Below are some tactical tips on how you can leverage LinkedIn to its fullest to expand your professional network and land your next job.

Keep your profile up to date. LinkedIn members with a profile picture are 14 times more likely to receive page views, while those who post skills are 13 times more likely to have profile views compared to those who don’t, per LinkedIn’s blog.

Use your alumni network. No matter when you graduated, alumni connections are a great way to connect with new people and possibly learn about jobs. I have seen this work personally for myself as well as many of my clients! For me, Go Rambling Wrecks!!!!!!

Update your headline. Your photo, name, and headline (which is listed below your photo) are the only items people see when they do a search. Your headline should stand out and highlight what you do or what type of position you’re looking for. Check mine out to give you a place to start. I am using the maximum number of characters currently available for that field so you will have an idea of how much content you can put there. And, I have landed 2 contract opportunities by someone seeing my headline on their wall.

Research the companies you’re interested in and follow them. LinkedIn makes it easy to find and follow companies. If you haven’t already done so, make a list of the companies you’d like to work for and follow them on LinkedIn. This will help you stay in the know about company news and new positions as they become available.

Ask for an introduction. Once you’re ready to reach out to your targeted companies, you can ask your connection(s) to make an introduction to someone they’re connected to within the organization.

This gives you a few actionable items you can do right now with your LinkedIn profile that apply for when you are in Job Search as well as for Career Advancement purposes.

If you are stuck and not sure how to optimize your LinkedIn profile, check out this review that I provide for resumes and LinkedIn: https://www.michelebrant.com/resume-linkedin-review/

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